Authentic Texas BBQ from the oldest joint in the state


We make our food fresh everyday with time-tested methods and ingredients that are core to the Legend of Authentic Central Texas BBQ. We strive to treat our folks with the same salt-of-the-earth values that have been a hallmark of our company for 140 years and counting.

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Our Logo

The Southside Market and Barbeque logo signifies core elements of Authentic Central Texas Barbeque. Taking cues from traditional barbeque colors like the red and yellow paired with black and white, the logo expresses the history and modernization of Southside. Of course being from Texas and the oldest joint in the state, we had to stake our claim with the iconic Longhorn and Lone Star.

Colors + Colors Retrofied

  • Hex 211F20
    RGB 34 31 32
    CMYK 70 67 64 74

    Smoker Gray

  • Hex FEFEFE
    RGB 254 254 254
    CMYK 0 0 0 0

    Squeaky Clean White

  • Hex F6951C
    RGB 246 149 28
    CMYK 0 38 85 4

    Ember Orange

  • Hex D93C33
    RGB 217 60 51
    CMYK 1 98 96 0

    Smoke Ring Red

  • Hex 50B3EC
    RGB 80 179 236
    CMYK 68 9 0 0

    Summer In TX Blue

Ember Orange

Used for indicating pricing for market restaurants & merch.

Smoke Ring Red

Used for indicating meats and products in both the market & restaurant

Summer TX Blue

Used for indicating general messaging, like in-store signage

Typography System

Main Header

S&S Hilborn Five

Hilborn Five is the main header typeface, intended for “large newspaper-like headlines”.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
01234567890!?#$

Secondary Header

S&S Hilborn One

Hilborn One is one of the secondary header typefaces. It can be used for “large newspaper-like subheaders” and menu items/pricing.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
01234567890!?#$

Secondary Header

S&S Hilborn Two

Hilborn Two is one of the secondary header typefaces. It can be used for “large newspaper-like subheaders” and menu items/pricing.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
01234567890!?#$

Tertiary Header

S&S Greyhood

S&S GreyHood is the tertiary header typefaces. It can be used for subheaders and menu items/pricing.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
01234567890!?#$

Body

Work Sans

Work Sans is the main body typeface, intended for large bodies of copy.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
01234567890!?#$

Photography

BBQ & Food

Lifestyle